Post by account_disabled on Feb 27, 2024 11:09:50 GMT
METRO is an international company that has been represented in Ukraine for over 16 years. Focused on wholesale and retail sales. It unites 23 METRO shopping centers in the largest cities of Ukraine, as well as three "Bera Veza" wholesale stores in Chernihiv, Ternopil and Lutsk. METRO's mission is to give customers new opportunities for their business by providing access to a full range of our best quality products at the most attractive prices. The communication task is to convey the branding message "Quality at a wholesale price", reinforcing the message about the quality of METRO products.
How the METRO Blog helps achieve these goals The press center of the METRO company became the basis of the inbound strategy. What is inbound marketing? Inbound marketing is a business methodology that attracts customers by creating valuable content EL Salvador Mobile Number List tailored to the needs of customers. Inbound marketing connects with the audience they're looking for and solves the problems they already have. What tasks does METRO Blog help to solve: conveying the company's key brand messages and values by providing customers with useful and convenient information at all stages of their "customer journey" popularization of the company; increasing brand recognition; bringing additional organic traffic to the official site; building knowledge about novelties in the company's assortment.
Work strategy To achieve the set goals and objectives, Webpromo started working on the creation of a blog and simultaneously carried out work on search promotion. How we decided to act (plan): Analyze competitors in the niche and determine in which direction we need to develop based on METRO's marketing goals. Develop the structure of the site. Set up a performance tracking system. Develop the structure of the pages for writing the main content. Work out technical tasks for copywriters. Work with improving CTR indicators. Technical optimization of the site. Develop a referral profile. What specific actions have we taken: At the stage of the start of work on the creation of the site, an analysis of the niche was carried out.
How the METRO Blog helps achieve these goals The press center of the METRO company became the basis of the inbound strategy. What is inbound marketing? Inbound marketing is a business methodology that attracts customers by creating valuable content EL Salvador Mobile Number List tailored to the needs of customers. Inbound marketing connects with the audience they're looking for and solves the problems they already have. What tasks does METRO Blog help to solve: conveying the company's key brand messages and values by providing customers with useful and convenient information at all stages of their "customer journey" popularization of the company; increasing brand recognition; bringing additional organic traffic to the official site; building knowledge about novelties in the company's assortment.
Work strategy To achieve the set goals and objectives, Webpromo started working on the creation of a blog and simultaneously carried out work on search promotion. How we decided to act (plan): Analyze competitors in the niche and determine in which direction we need to develop based on METRO's marketing goals. Develop the structure of the site. Set up a performance tracking system. Develop the structure of the pages for writing the main content. Work out technical tasks for copywriters. Work with improving CTR indicators. Technical optimization of the site. Develop a referral profile. What specific actions have we taken: At the stage of the start of work on the creation of the site, an analysis of the niche was carried out.